Amorepacific announced that Mamonde is launching exclusively on Amazon Premium Beauty this May. 

This debut marks Mamonde’s fresh brand vision catered to GenZAlpha, highlighting a skincare assortment designed to deliver visible results backed by decades of advanced floral science. 

The brand comes in bright duo colored packaging to attract younger consumers. 

The colorful and bold aesthetic is paired with simplified, benefit-forward messaging designed to make Korean skincare routines more intuitive and accessible with a sharp price point.

Guided by its brand philosophy, “Give Your Skin Its Flowers,” Mamonde introduces itself as a trendy, modern Korean skincare brand powered by 30+ years of floral research and clinically backed ingredients.

Julien Bouzitat, Senior Vice President, Prestige Unit at Amorepacific North America, said, 

“As the fourth new brand to be introduced to the Amorepacific U.S. portfolio in the last 15 months, the Mamonde launch reflects the company’s commitment to introducing authentic, results-driven K‑beauty brands to U.S. consumers through trusted digital retail partners like Amazon. We are continuing to observe renewed momentum around Korean beauty in the U.S. Signaled by its explosive growth in Korea, we chose Mamonde to be at the forefront to push the next surge of K-skincare, targeted for younger, digitally-native consumers seeking efficacious skincare with transparent ingredient stories and accessible price points.”

The exclusive Amazon Premium Beauty assortment features three key collections: Flora Glow Rose, Calming Shot Blue Chamomile Azulene, and Moisture Barrier Ceramide. 

Flora Glow Rose provides glowing, glass-like skin. Calming Shot Blue Chamomile Azulene is for soothing hydration. Lastly, Moisture Barrier Ceramide is designed for deep nourishment and moisture.

The collaboration marks a key milestone in Amorepacific’s U.S. growth strategy and reflects a response to rising younger consumer demand for authentic, science-backed but approachable K‑beauty brands.